Chicken Farmers of Canada
Chicken Farmers of Canada (CFC) is pleased to be stepping into the realm of social media in a number of different ways, as you’ll learn over the course of the next little while. This blog is just one of many steps we’re taking to talk to consumers, to engage them in conversation and to build on the trust that we’ve created.
We’re often asked why on earth we would bother getting involved in social media. Some people are baffled about what we could possibly offer to the average social media user. For us, social media is a logical step in our mission to ensure that consumers know what they need to know about Canadian chicken. We want to ensure that consumers understand that our farmers are committed to providing them with quality chicken that they can trust. And with all the urban legends, common myths and general misunderstandings that exist out there about such issues as food safety and animal care, we felt that it was high time that we stepped up and took the lead. We know that consumers have concerns – and we’re committed to answering those concerns.
We conduct regular consumer studies and have learned that there are a lot questions that consumers have about the chicken they buy. We want to answer those questions. We want to make sure you have the facts. It’s our commitment to openness, to giving people the information they want and to building on the great Canadian success story that we’ve worked so hard to write.
Over the course of the next few months, we invite you to join our conversation about chicken and help us build Chicken Feeds into a resource that speaks to all Canadians. Here, you’ll learn more about how our industry works, about the nutritional value of Canadian chicken, about how you can use chicken in your healthy lifestyle and about the kinds of things that are interesting to us, and hopefully, to you. We encourage your feedback and believe that we have a lot to talk about.
So, let’s get the conversation started!
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